dear mom, dad, grandparent, teacher, doctor, leader, everyone:

We believe in girls. In their dreams. And in their very natural, built-in desire to change the world.

We believe in playtime (and more of it).

We believe, in fact, that the magic of a happy, playful, inspired girlhood is the same secret ingredient that creates happy, inspired and powerful women.

And the world could use as many of those as possible, right?

We also believe that the pressure on girls to grow up fast, to dress up "fast," to cut the midriff shorter, pout the lips out further, pierce everything earlier — that all this mad, headlong rush toward early sophistication* may have gone a bit too far.

We believe that it is our responsibility, as the grownups, to share what is right.

And that's what this website is all about.

* That's a nice word. Check out the American Psychological Association's recent report, they call it sexualization. Or Fox News, they call it prostitots.

Too far too fast? We want to hear what you have to say.

But hear this from us: We believe that girls are one of the most precious resources on the face of planet Earth and that this resource should be treasured, honored, nurtured and protected.

It is, therefore, our pledge and promise to create a new beginning. To help girls be girls. And to help them leave all the grown-up stuff for when they're grown up.

Won't you join us?