The power of videos is amazing. They sometimes say in just a few moments what many of us have been feeling for quite some time. They can be celebratory, they can be serious, but they all make us think in ways that the written word only begins to tap into. What do I mean? Here are a couple examples:
The other day, a friend sent me this video:
It’s the latest in a series of short films Dove is doing around issues relating to women and girls. It’s called Onslaught, and I found it to be incredibly powerful, not because of what it says specifically, but because of how it made me feel as a dad, and what it made me think about. I do have to say … hats off to Dove for bringing about a very important message that is also perfectly in-line with the efforts of WeBelieveInGirls.com.
I was also recently sent a video that really just spoke about girls, their creativity, fun, strength and potential. It is a group of young women that appears to be just singing, but they’re doing it in a way that is truly amazing:
If you’re familiar with the song, this is not one that you think could be done a capella. Yet these young women not only do it, but do it incredibly well. This video doesn’t have the serious, heady message of the Dove films, but it does remind you that sometimes, being a great girl, or woman, is just about doing something for the fun of it.
So, take a look at both of these videos and let me know what you think. Just as importantly, let me know of other powerful videos that you want to share … because as we say in one of the videos on our website, “We believe there is right and wrong in the world … and sharing what is right is a beautiful thing.”
Thanks,
Chuck
November 7th, 2007 | 15 Comments
Chuck Scothon is the General Manager, Senior Vice President, Girls, Mattel Brands
Comments
Posted By: Heidi Gable | November 8th, 2007
Hi Chuck,
I love these videos!
Another one from Dove\’s collection that really makes you think is:
http://www.youtube.com/watch?v=Li3mg1GrKe0
Take care,
Heidi
Posted By: Carol | November 9th, 2007
Hi Chuck,
Wow, the first dove video really hit home - it brought BIG tears to my eyes, to think that my innocent 6 year old will probably soon be paying attention to the things that the beauty industry says.
She did come up to me the other day, very very upset, because she felt she didn\’t fit in the world because she seemed so different to her friends. I told her she fitted in just fine, and everyone felt the same. I told her she was to look in the mirror and see a person, think of what she has learned so far, and what SHE aspires to be, and to stand tall, be proud, and believe in herself.
It took me til I was 35 to beleive in myself, bullied by a mother, bullied at school and at work, all making me beleive that I would never achieve anything. I have achieved more in the last 3 years than I did all my life, and I am bringing up my sweet little girl to be assertive, and to beleive that if she puts her mind to it, she can achieve almost anything (becoming queen IS a bit of a long shot, granted), and whatever path she chooses, she will have my 100% backing, and I\’ll be there for a hug when she needs it.
We have three sayings in our house, the first is a little song…
If you try try try you can do it
if you try you\’ll win in the end
You\’ll soon find out that there\’s nothing to it
If you can do it once, you can do it again.
The second is,
Have a go, if you do not try, you\’ll never know.
the third is
Failure is not when you fall down, failure is when you don\’t get back up.
Carol
xx
Posted By: Christine Savides | December 27th, 2007
Hi Chuck,
I wanted to write Barbie.com and let them know how upset I am. Santa brought my daughter the game 12 dancing princesses for the computer. The game is AWFUL! It is supposed to be designed for little girls to play. They should be able to complete the tasks by themselves. My daughter spent 30 minutes trying to make the little cat catch the flowers and couldn\’t do it. I tried too and couldn\’t do it. Then my ggammer son tried and my gamer husband tried. Neither of them could do it either! Shame on you all for creating such a rotten game. Thanks to you my daughter cried this Christmas and wanted to know why Santa would send her such a bad game. To top it off i can\’t even return it since it is a computer game. I am going to let every single person I know about this rotten game. I believe it should be pulled from the market until it is fixed. After this happened, my husband checked the internet and found a report from another mother saying that her daughter went through the very same thing. DO you have a little girl? How would you feel if she had gone through this experience on Christmas morning! Sincerly, Christine Savides
Posted By: elizabeth | December 27th, 2007
i have another video by dove on my myspace the videos are truly amazing and definitely full of truth. its not the outside its the inside that counts. at school i talk to the \\
Posted By: Miranda | December 28th, 2007
I have had the privilege of seeing Dove’s “Onslaught” film (aptly titled, I might add) and it brought tears to my eyes the first time I saw it on television. Kudos to Dove for having the courage to say “Enough!” and kudos to Barbie and Mattel for embracing the message. It’s so refreshing to see companies challenge the “beauty” industry and their advertising strategies. Finally, someone is listening to what parents have been saying all along.
Posted By: dj | December 28th, 2007
its ok for my baby to play on this website
Posted By: Claudia | December 30th, 2007
Dear Sir,
We just got started with barbie girl and after having some difficulties in connecting, we decided to change computers and it worked. The problem now is to connect our device. The computer recognizes it but it doesn\’t unlock anything on the website. There\’s no help on their site and I\’m starting to regret to have bought it for my daugther.
Please advise is on what to do.
Thank you,
Claudia
Posted By: Katherine | January 17th, 2008
Hi,
I thought the Dove video was excellent. It certainly gives us as parents a lot to think about in terms of the messages given by the beauty industry, not only to young girls and women, but also later in life, where older women are meant to feel as if ageing is a disease, and getting older is a crime. Although the beauty industry is largely to blame for such messages, they are constanly being supported by media such as film and television. The unattainalbe perfection is still put out there as something we should all be striving for, and if you fall short, well just try harder. Well done to Dove for their campaign.
Posted By: Linda | February 3rd, 2008
Thank you so much for sharing this clip.
I have sent a link to every parent I know urging them take a moment to have a look.
I have a 4.5 year old daughter and it was very sobering to see a montage of all of the images she is exposed to every day in our busy world (even here down-under in Australia!).
I feel much safer knowing that the images, themes and morals she encounters in films such as “Barbie as the Island Princess” (and ALL of the other Barbie movies) are specifically targeted at imparting positive and empowering messages for their young audiences.
Thank you for the wonderful, intergenerational and lifelong friend that you bring into our lives through Barbie.
Warmest regards,
Linda (Queensland, AUSTRALIA)
Posted By: CASSANDRA | February 25th, 2008
BARBIE
Posted By: Mom Pat | March 4th, 2008
Thanks so much for having this web site. I just wish it existed when I was a girl. I remember believing in Prince Charming :-(.. I remember waiting for Prince Charming to save me. Then I realized that I didn\\\’t look anything like a Princess.. I didn\\\’t look anything like the women on T.V. I still don\\\’t. Niether do my daughters. Women, girls need help to do more than surive all these mixed messages. This site; these viedos will help…Thenks Mom Pat
Posted By: tena | March 10th, 2008
My daughter told me about this web site tonight.she lives in New Orleans these days and we live in California
I started looking at the site and seen the importance of it.I am 45 and still worry about what i look like outside.Yet a long time ago my biggest fans were my parents and family.An always been ok with what i look like and whom I am.
yet the damage these ads do to young ones with out support.This their only input.
We as parents as a nation need to take people as they are.
An grow strong independent women who know their
value, out stripes what they look like.
Let them play and play with make time.Yet show and tell them of their beauty with in and without.Fight against the media war for our daughters.As a parent be a real hero,show the way and communicate always. I have one daughter,granddaughter,4 nieces to encourage and model.It\\\’s not glamor ,but more far reaching to your young ladies.Teach value and self-respect and the world will see how they shine.
Posted By: Audra | March 13th, 2008
Hello Chuck,
Wow, two amazing and powerful videos illustrating a father\’s fear and love for his daughter. While I\’m not a parent, I believe that Mattel stands for everthing we want our girls to believe in.
Every Girl is BEAUTIFUL!
Thank you for continuing to create awareness in our battle to help making every girl feel as beautiful as she is.
Both Mattel and You are inspirational!
Posted By: Jennifer | March 20th, 2008
To Chuck and readers:
Now, as a wife, mother, and woman, I look back and see the influences in my life that gave me a sense of my divine worth through building a foundation of morals and principles which enabled me to be in control of my choices and thereby, in control of my path in life. I desire the same for my children. I am always looking for mentors, role models and good influences to be a part of the lives of my children.
Barbie has grown from a toy into a young woman of integrity, courage, determination, and self assurance. Qualities I want my own daughters to acquire. In addition, the male characters in the Barbie stories also have integrity, courage, determination and self assurance and are also genteel and often partners with Barbie in solving the problem of the storyline. These are qualities I hope for my son to gain for himself and his view of women as he grows older.
I thank Mattel for bringing these timeless qualities and influence into our home through the animation media without the slap stick humor and stupidity or sexual innuendos woven through much of children\’s movies nowadays.
Thank you. Barbie is welcomed in our home.
Posted By: Saira Ali | April 11th, 2008
Thanks to youtube and the ability to track how users get to our videos, I stumbled across this post and I was really touched that our Overtones video was in here. I took that video during rehearsal one time when we were just messing around and somehow people liked what we did.
The Overtones are all about ladies doin\’ it for themselves and bonding with one another through music we enjoy. I\’m glad I got to be a part of your blog.
-Saira Ali
(youtube user yellow15rose)
California Golden Overtones Alumnae 04-07
p.s. I\’m the girl who turns the camera on and off.
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